Launching Jill Stephenson Esthetics with Bright Line’s Support
Building Jill Stephenson Esthetics with Bright Line’s Support
In June 2018, after over 15 years of experience in makeup and esthetics — from training in Sydney, Australia, to returning to her seaside hometown — Jill Stephenson launched Jill Stephenson Esthetics, bringing her expertise and passion for personalized beauty services to her community.
As a first-time small business owner, Jill had the drive and expertise in her field but lacked the financial and accounting knowledge necessary to manage her business effectively. “Being new to business ownership and not having any idea how to do accounting or bookkeeping, I was lost,” Jill admitted. “Having it explained to me in simple terms so that I understood, was invaluable.” Recognizing the need for professional support, Jill partnered with Bright Line to assist her with understanding the financial performance of her business.
The Challenge: Navigating Finances as a New Business Owner
For Jill, navigating the world of business finances was a daunting task. She was unsure about how to organize her books, what expenses she could claim, and how to set her business up for long-term success. This uncertainty created stress that distracted her from focusing on her passion — her clients.
“I think just knowing how to do my books correctly, expenses, and claims that I can and can’t make definitely have been a game changer,” Jill said.
Jill sought a trusted resource to help her navigate the complexities of her business finances and provide tools to ensure long-term success.
The Solution: Bright Line’s Personalized Approach
Jill’s decision to work with Bright Line was influenced by the firm’s small business mindset and approachable team. “In the beginning, knowing they were a small business like myself was the real selling point for me,” she explained.
From the start, the team tailored their services to meet Jill’s unique needs, equipping her with user-friendly bookkeeping tools and apps to ease her workload. “Using some of the tools they recommended really helped me with submitting my bookkeeping,” Jill shared.
Bright Line didn’t just provide solutions — they built a relationship. Jill appreciated their judgment-free communication and willingness to answer any questions. “Having good people on my side, always there to help, gives me peace of mind,” she said.
The Outcome: Growth and Connection
Partnering with Bright Line transformed how Jill viewed her finances. By providing real-time data and prompt communication, Bright Line empowered her to make informed decisions and respond quickly to challenges.
“Having real-time data and quick communication has most certainly helped in decision-making and solving any issues that arise,” Jill explained.
Beyond financial clarity, Bright Line connected Jill with other small businesses in the community, fostering a network of support and collaboration.
Looking Ahead: The Bright Line Difference
While Jill’s focus remains on providing exceptional skincare services, she looks forward to continued support from Bright Line as her business evolves. “My business goals are simple. I like that I can upgrade my services with Bright Line so that I have the financial information I need to continue growing and saving for retirement.,” she shared.
When recommending Bright Line to others, Jill highlights the firm’s personal touch. “Whenever I tell people to go with Bright Line, they like that I personally know some of the staff on a first-name basis. I know that they are a small business as well. People want to go with someone they know they can trust,” she explained.
Key Results
Confidence in Financial Management: Bright Line simplified bookkeeping and accounting with technology like QBO, UnCat and Dext, empowering Jill to manage her finances effectively.
Improved Decision-Making: Access to real-time data and clear communication enabled Jill to make informed business decisions, such as, when she had additional cash on hand to take a dividend or buy additional inventory.
Community Connection: Bright Line facilitated connections with other local businesses, enhancing Jill’s network and sense of community.
Peace of Mind: Knowing she has a trusted partner in Bright Line has eased Jill’s anxiety and allowed her to focus on growing her business.